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November 21, 2012

Can we tweet too?

There’s no research to back this up, but anecdotal evidence suggests that some parts of the community and voluntary sector have been less than enthusiastic to embrace the emerging forms of social media and Twitter in particular. With 400 million tweets being sent each day – a figure that is currently doubling every six months – perhaps this isn’t just a passing fad.  Unity Bank and Social Misfits Media have just produced a guide for the sector. Alternatively, you can hear it from the horse’s mouth.


See short video of interview with the head of social innovation at Twitter,Claire Diaz-Ortiz,   here

Social media is part of how the world now does business and communicates: in the UK alone there are 41 million people on Facebook, and 10 million on Twitter. But has social media become a critical part of how the world does good?
At Unity Trust Bank and Social Misfits Media, we engage every day with charities, social enterprises, and other organisations who are dedicated to making social change. And yet, many of them are not strategically using social media to broaden their audiences, spread messages and, crucially, fundraise. That’s why we’ve put together  “About that First Tweet” – a practical guide to social media for charities and social enterprises. 
In our Guide, we assemble the thoughts of nearly 200 small and medium-sized charities and social enterprises on social media. The Guide also includes interviews with social media experts from Twitter, Facebook and LinkedIn, all of who give tips on how to best engage with the platforms they provide; case studies of organisations who’ve successfully used social media to achieve off-line goals; a checklist of reminders and tips; and further reading.
We hope you’ll find the Guide helpful, and we look forward to hearing from you about your own social media experiences, success stories, and questions. Enjoy and make sure you share!
Now, for Social Enterprise Day and Global Entrepreneurship Week, Twitter’s head of social innovation Claire Diaz-Ortiz gives an exclusive film interview, providing advice to civil society organisations about using Twitter and to young people considering a career as a social entrepreneur.
Adrian Oldman, head of marketing at Unity Trust Bank, said: “Following the well received ‘About that First Tweet’ social media guide, Unity is really pleased to be able to bring further insight and advice to social enterprises and charities on how they can improve their social media output and in turn deliver increased powerful and sustainable social change in their communities.”